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Post by account_disabled on Jan 5, 2024 21:00:06 GMT -8
Industry. biography of the author John Hegarty and the lessons he imparts to his readers. Hegarty uses his life experiences to demonstrate his lessons and points of view making the agency he John Bartle and Nigel Bogle founded in London in a logical extension of his thinking and experience. In the book Hegarty explains how the creative revolution spread from the US and ended in the UK but also how some of the big advertising agencies where he worked evolved. However the value of this book is particularly given by the author's Email Marketing List observations from his creative career as a businessman. Hegarty on Advertising is a book in two parts it begins with an introduction to the author's beliefs about advertising branding creativity and agency management and part two is autobiographical highlighting key moments in his amazing career. In part one Hegarty talks about the importance of irreverence in advertising. If irreverence is combined with humor and possibility it can become an extremely powerful persuasive tool in advertising. In the second part of the book the author's personal history helps us get a clearer picture of the evolution of advertising culture on the UK scene over the decades. One of the important lessons in.
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